Opening a tea room advisory service

How can you make your dream of opening a tea room a practical reality? 

What is the character of an English tea room that makes it a uniquely special place? There are no rights and wrongs when opening a tea room. The secret is to ensure that your own passion and belief shine through everything you offer to your customers.

Caroline Hope

Rather than providing you with a list of do’s and don’ts, Caroline will take you through the role of the tea room in British life, both in the past and present. Whilst tea, the drink that signified politeness and genteel behaviour, is a vital component of the tea-room menu,  it is not necessarily the quality of the tea that shapes the intangible success and character of an English tea room.

English Tea Room Advisory Service – Educational rather than Prescriptive

Caroline seeks to understand  the meaning behind British tea-room culture,  how to preserve these traditions in a present day setting while also encouraging individual expression.  This often means showing clients how to integrate the best of the past with their own ideas and imagination, giving them confidence and an understanding of what they are doing – and, most importantly, why.

Each client has a different dream and when making that dream a practical reality for their own project. This is where Caroline can help you. Clients have opened new businesses in such diverse countries as Jordan, France, Germany, Belgium, Thailand, China, Japan, Colombia and of course the UK. Each location has its own local customs and codes of behaviour, limitations regarding supply of goods, availability of staff, ingredients and equipment.

One-to-One Classes in London, England

Contact Caroline to find out more. She can then provide you with a bespoke class to suit your needs, breaking down each aspect in minute detail.  Prices start from £400 per day.

Distance learning modules

If you are looking for advice and information that is available as long distance learning or coaching this is also possible using Skype. For each personalised module, Caroline will set you a set of tasks for you to follow, recording the outcomes and then having a one-to-one tutor student follow up meeting on Skype. Contact Caroline for more information.

SUBJECTS include and are not limited to: 
Tea, the beverage
  • How to brew it well; one person versus twenty people at a time.
  • Creating a tea selection; Origin Teas, versus blended teas, why some taste better than others, basic processing methods that result in the different families of Black, Green and White teas, flavoured teas, herbal infusions.
  • Loose leaf tea versus teabags; practical considerations and impact on quality of the tea.
  • Tea suppliers, who might be most suited for you.
  • Quality of water, the effects of ph balance on different teas
  • What is regarded as ‘British’ or English tea?
The food
  • What to include on your menu if providing an all day menu.
  • Traditional English afternoon tea baking skills, scones, shortbread, sponge cakes, making the sandwiches. Understand how these recipes evolved and how far removed they are from the work of the pastry chef.
  • Different ingredients and their availability around the world. Adapting recipes and offerings to suit.
  • Special simple recipes for those on restricted diets.
The setting,  role  and evolution of the English tea room

Decor, equipment, furniture, considerations for expenditure and looking at good value for money. illustrate and discuss what it is worth spending money on and why. Creating an English ‘look’ if desired. What is it about the English and their tea drinking that is so unique and why the reasons we drink tea have little to do with the tea itself. How does a domestic tea party differ from that served in a public places such as hotel or tea room? Importance of location, where you sit in your local environment.